【我为自贸港建设作贡献】双语荐澄迈 | ​澄迈：独辟硒径富农桑

澄迈新闻·开栏语

助力自贸港，澄迈显担当。为以更国际化视野传播澄迈优质本土资讯，紧跟海南自由贸易港建设步伐，澄迈县融媒体中心开设“我为自贸港建设作贡献”英文报道专栏，在省内县级融媒率先推送全英文新闻报道。

栏目将精选澄迈时政、民生新闻，以英文报道为基础，图文并茂，并配有音、视频等多媒体元素，从政务、经济、文化、旅游等方面全方位推介澄迈、宣传澄迈，让世界了解澄迈，爱上澄迈！

澄迈：独辟硒径富农桑

Chengmai: A Unique Approach to Agricultural Enrichment

一对无籽蜜柚卖398元，1斤无核荔枝卖500元，1公斤富硒地瓜卖50元……当“农产品+品牌”，其价值将获得充分的市场认可。福山咖啡、无核荔枝、白莲鹅、和牛、福橙……每年的不同季节，澄迈县都有不同的农产品品牌在消费市场上占据龙头地位。

A pair of seedless honey pomelos sells for 398 RMB, 1 pound of seedless lychee sells for 500 RMB, and 1 kg of selenium-enriched sweet potatoes sells for 50 RMB... When agricultural products are branded well, their value can be fully recognized by the market. Fushan Coffee, Seedless Lychee, White Lotus Goose, high quality Japanese Beef, Lucky Oranges... In each season of the year, Chengmai County has different agricultural products occupying leading positions in the consumer market.

澄迈的农产品因何出彩？在经济新常态机遇下，澄迈县依托富硒资源优势，打造长寿品牌，大力发展热带富硒特色农业，以品牌为引领，实施农业品牌战略，政策大力扶持，利用互联网思维，拓宽销售途径，推动农业产业化，逐渐探索出一条生态农业可持续发展之路。

What sets Chengmai's agricultural products apart from the pack? With the opportunities provided by new economic norms, Chengmai County relies on its selenium-enriched resources to build long-lasting brand recognition, continuing to develop tropical selenium-enriched agriculture, and implementing the county’s agricultural branding strategy. Chengmai has created supportive policies, utilized online resources, and expanded sales channels, promoting the industrialization of agriculture and exploring the sustainable development of ecological farming.

用足用好 把资源优势变为品牌价值

Make the Most of What You Have: Turn Resource Advantages into Brand Value

近年来，澄迈县政府联合中国热带农业科学院、海南大学、海南省农业科学院等科研机构成立澄迈桥头地瓜研究所，配备专职科研人员和先进仪器设备。从各地搜集引进了80多个地瓜名优特品种，筛选培育出多个适合当地种植的优良品种，为产业发展奠定良好基础。

In recent years, the Chengmai County Government has established the Chengmai Qiaotou Sweet Potato Research Institute in cooperation with the Chinese Academy of Tropical Agricultural Sciences, Hainan University, and the Hainan Academy of Agricultural Sciences. The Research Institute is equipped with full-time scientific research personnel and advanced equipment. More than 80 popular, high-quality, unique sweet potato varieties have been collected from various places, and a number of excellent varieties suitable for local planting have been screened and cultivated, laying a good foundation for the development of the industry.

同时，澄迈县政府还投资1000多万元，扶持建设20亩脱毒种苗基地和1500亩核心示范种植区，向全县提供优质种苗，通过科技创新和示范推广，不断扩大桥头地瓜种植面积。

At the same time, the Chengmai County Government has also invested more than 10 million RMB to support the establishment of 1.3 hectares of virus-free seedling bases and 100 hectares of core demonstration planting areas, providing high-quality seedlings to the county, and continuing to expand Qiaotou Sweet Potato cultivation through technological innovation, demonstration, and promotion.

擦亮标签 打造农业品牌提质增效

Polishing the Image: Building an Agricultural Brand by Improving Quality and Efficiency

“品牌化是农业现代化的重要标志，是实施乡村振兴战略的重要驱动力。近年来，围绕现代农业发展，澄迈县抓质量、聚特色、创品牌、提效益，用品牌撬动产业升级、用特色打造品牌，品牌农业已然成为农业增效、农民增收的一张王牌，为澄迈实施乡村振兴战略提供重要支撑。”澄迈县委有关负责人表示。

A representative of the Chengmai County Party Committee reports, "Branding is an important symbol of agricultural modernization and a vital driving force for the implementation of the rural revitalization strategy. In recent years, focusing on the development of modern agriculture, Chengmai County has concentrated on quality, compiled a list of unique characteristics, created brands, and improved benefits, using branding to support industry improvement. In creating unique brands, branded agriculture has become a winning strategy for improving agricultural efficiency and increasing farmers' income, providing important support for Chengmai's implementation of the rural revitalization strategy."

在农业品牌化推进过程中，澄迈设立8家农业科研机构，聘请科研院所农业专家，培育脱毒种苗、选育优良品种、推广标准化种植技术，制定推广生产技术标准。并利用科学技术手段，搭建智慧农业平台，推进农产品质量安全管理体系建设，加强市场推介营销、深化品牌效应。

In the process of promoting agricultural branding, Chengmai established eight agricultural scientific research institutions and hired agricultural experts from scientific research institutes to cultivate virus-free seedlings, select high-quality varieties, promote standardized planting techniques, and formulate and promote production according to technical standards. They have used scientific and technological means to build a smart agricultural platform, promoted the development of agricultural product quality and safety management systems, and strengthened market promotion, deepening brand effectiveness.

2009年4月，澄迈县在全省率先实施“商标富农”工程和特色农业富民工程，出台《澄迈县商标富农工程扶持办法》《澄迈县商标注册鼓励办法》《关于深入推进农业供给侧结构性改革加快打造热带特色高效农业“王牌”的实施意见》等系列文件，为打造品牌农业明确方向。

In April 2009, Chengmai County took the lead in implementing the "Trademark-Rich Farmers" and the Featured Agriculture Enrichment Projects throughout the whole province. They issued a series of documents, including: “Measures for Supporting Chengmai County’s Trademark Enrichment Project,” “Methods for Incentivizing the Registration of Trademarks in Chengmai County,” and “Implementation Opinions on Promoting Structural Reform of the Agricultural Supply Side and Accelerating the Development of a Winning Strategy for Tropical, High-Efficiency Agriculture," all to clarify the correct direction for the development of branded agriculture.

经过多年培育，澄迈“富硒农业”的绿色标签越擦越亮，品牌农产品数量不断增加。截至目前，该县累计有效注册涉农商标1772件，有效期内认证“三品一标”农产品57个。此外，澄迈县成功入选国家地理标志产品保护示范区筹建名单，先后被授予全国首批“国家商标战略实施示范县”“全国木本油料特色区域示范县”等荣誉称号。

After years of careful tending, Chengmai's green reputation for "selenium-enriched agriculture" has gotten better and better, and the number of local branded agricultural products has continued to increase. As of today, the county has registered a total of 1,772 agriculture-related trademarks, and 57 “three products, one standard” agricultural products have been certified within the validation period. In addition, Chengmai County was selected as one of China’s National Geography Brand Product Protection Demonstration Zones, and was in the first group of "National Trademark Strategy Implementation Demonstration Counties" and "National Featured Woody Oil Regional Demonstration Counties," as well as earning several other honorary titles.

双管齐下 线上线下拓增收途径

A Two-Pronged Approach: Expanding Both Online and Offline Revenue Channels

近几年来，澄迈县以创建“国家电子商务进农村综合示范县”为抓手，积极开展人才培训、网络建设、品牌孵化，依托电商平台，着力构建农村新型消费业态，助推农村电商精准扶贫，走出一条电商消费富农的新路。

In recent years, Chengmai County, starting from the creation of its status as a “national rural e-commerce comprehensive demonstration county”, has been actively carrying out personnel training, network development, and brand incubation. Making use of its e-commerce platform, Chengmai County has worked to create new countryside consumer development formats and promote rural e-commerce. Chengmai is following a new path towards targeted poverty alleviation, creating a class of e-commerce-rich farmers.

据统计，澄迈累计完成电商人员培训超7000人次、建档立卡贫困户培训2000余人次，鼓励企业、合作社和农户成立各类网店，参与电商营销。全县商户注册的淘宝网店达500多家，各类企业、个人在微信微商城上开店超过1600家，带动当地农产品电商年销售额增长三成以上。

Chengmai has completed training of more than 7,000 e-commerce personnel, and held over 2,000 training sessions for impoverished households. It encourages enterprises, cooperatives, and farmers to set up a wide variety of online stores and participate in e-commerce marketing. There are more than 500 online Taobao stores registered by sellers in the county, and more than 1,600 stores have been opened by local enterprises and individuals on WeChat and WeChat Mall, driving the annual sales of local agricultural products up by more than 30%.

2015年6月，福山互联网农业小镇建设启动，前期建成1个镇级运营中心和6个村级服务中心，目前已促成福山互联网农业小镇运营中心小程序与浙江省农业农村厅网上农博平台成功连接，实现澄迈县农产品搭上互联网快车进入长三角市场。

In June 2015, Fushan Internet Agricultural Town began construction. In the early stages, one town-level operation center and six village-level service centers were built, which have now promoted the successful connection between the Fushan Internet Agricultural Town Operation Center WeChat mini-program and the Zhejiang Provincial Department of Agriculture and Rural Affairs’ online agricultural expo, making the dream of Chengmai County's agricultural products catching the Internet ‘express train’ to the Yangtze River Delta market come true.

下一步澄迈还将加强资源整合，鼓励农业上下游企业以利益联结形式打造产业化联合体，以抱团方式，做大做强澄迈特色农产品品牌，培育壮大知名农业企业品牌，不断提升优质农产品市场竞争力。

Next, Chengmai will strengthen the integration of resources, encourage upstream and downstream agricultural enterprises to create industrial collectives, build brand cooperation between those with mutual interests, enlarge and strengthen Chengmai’s local agricultural product brands, cultivate and strengthen well-known agricultural enterprise brands, and continue to improve the market competitiveness of high-quality agricultural products.

来源：澄迈县融媒体中心